Pages
The Pages report shows you which pages on your site receive the most traffic and how visitors behave when they reach them. It is the most direct way to understand which content is working and which is not.
The pages table
The main view lists all pages that received at least one pageview in the selected date range, sorted by pageviews descending. Each row in the table shows:
Page URL
The path of the page, relative to your domain (e.g. /blog/getting-started or /pricing). Query strings are stripped by default to group canonical page paths together.
Pageviews The total number of times this page was loaded, including multiple visits from the same person. This is the raw traffic count.
Unique Visitors The number of distinct visitors who viewed this page at least once in the date range. A single visitor who reads the same blog post three times contributes one unique visitor but three pageviews.
Bounce Rate The percentage of sessions where this page was the only page viewed — the visitor arrived, saw this page, and left without navigating anywhere else on your site. A high bounce rate is not always bad; it depends on the page's purpose (see FAQ below).
Avg. Time on Page The average amount of time visitors spent on this page before navigating away or closing the tab. This is calculated only for sessions where a subsequent pageview was recorded, so it represents engaged time rather than estimated time.
Entry pages and exit pages
Below the main pages table, or accessible via tabs depending on your layout, you will find two supplementary views:
Entry pages These are pages that were the first page of a session — the pages where visitors landed on your site. Entry pages matter because they shape first impressions. A page that ranks highly for organic search will appear prominently here. If an entry page has a high bounce rate, it means visitors often leave without exploring further, which may indicate a mismatch between what brought them and what the page delivers.
Exit pages These are pages that were the last page of a session — the pages where visitors left your site. High exit rates on conversion-critical pages (like a checkout step or a signup form) can indicate friction or problems. High exit rates on a "thank you" or confirmation page are expected and healthy.
Finding your best-performing content
The Pages report is the fastest way to answer the question: "What content should I be creating more of?"
Sort by Unique Visitors to find the pages that are genuinely reaching the widest audience. Sort by Avg. Time on Page to find the content that holds attention longest — these are often your most valuable articles, tutorials, or product pages. Cross-referencing the two columns reveals your best all-around content: pages that attract a large audience and keep them engaged.
Conversely, pages with high pageviews but very high bounce rates and low time on page may be drawing traffic that is not converting. These are candidates for a content review — is the page meeting the expectation set by whatever brought the visitor there?
Filtering by page
Clicking any page URL in the table applies it as a filter across the entire Statalog dashboard. Once filtered:
- The date-range traffic graph shows only traffic to that page
- The Sources report shows which referrers sent traffic specifically to that page
- The Locations report shows which countries that page's visitors came from
- The Devices report reflects only visitors who viewed that page
- Any funnel or goal data is similarly scoped
This makes it straightforward to answer questions like "Who is visiting my pricing page and where are they coming from?" without leaving the dashboard. Click the active filter chip to remove it and return to site-wide data.
Entry and exit page analysis in practice
A common workflow: identify a high-traffic entry page with a poor bounce rate, then check the Referrers report filtered to that page to understand the traffic source. If most of the bouncing traffic is coming from a specific search term or social network, the fix is usually to better align the page content with that audience's intent, or to add a clear next step — a related article, a call to action, or an email capture.
FAQ
Why is the bounce rate high for a page? A high bounce rate means visitors left after viewing only that page. This is expected and acceptable in several situations:
- Blog posts and articles — A reader finds your post via Google, reads it in full, and leaves satisfied. That is a successful visit even if it counts as a bounce.
- Contact pages — Visitors often land here from a direct link, find the phone number or address they need, and leave.
- Landing pages with external CTAs — If your page directs visitors to an external booking tool, payment processor, or app store, the session will always end at that page.
High bounce rates become a problem when they appear on pages that are meant to lead visitors deeper into your site — product pages, pricing pages, or the homepage — and are accompanied by low average time on page, suggesting visitors did not find what they expected.
Why does Avg. Time on Page sometimes show as zero or very low? Time on page is calculated by measuring the gap between a pageview and the next recorded event in the same session. If a visitor's session ends on that page (they bounce or close the tab), there is no subsequent event to measure against, so those sessions do not contribute to the average. For pages with very high bounce rates, the average time on page may reflect only the minority of visitors who continued browsing.
What counts as a pageview? Every time the Statalog tracker fires on a page load — including client-side navigation in single-page applications, if you have configured the tracker for SPA support — a pageview is recorded.